- Assessing the long-term profit potential of market opportunities
- Understanding the difference between industries and ecosystems
- Predicting profit dynamics in industries and supply chains
The three-day very intensive Competitive Strategy program with INSEAD professor Karel Cool. INSEAD is one of the world's leading and largest graduate business schools, which has been recognised as one of the world's TOP 3 business schools by Financial Times (Global MBA Ranking).
Managers are facing a bewildering number of strategy challenges, including restructuring of markets, disruption of business models, new low-cost players, an accelerating pace of technology change and digitization, the entry of AI-driven players, etc. At the same time, companies that are able to harness and use these challenges to their advantage can turn these into unprecedented growth and profit opportunities.
The three-day very intensive Competitive Strategy program will provide models and tools as well as best practice to help you think through your strategy challenges and articulate the strategy for your business. Using lectures, cases and group discussions, we will discuss models and tools regarding:
Cases will address strategic issues in traditional and digital industries, consumer and manufacturing settings, and local vs global competition.
There will be no more than 30 people in the group.
Professor of Strategic Management at INSEAD. Karel Cool's research, teaching and consulting focus on problems of industry dynamics and competitive strategy. He has published in many journals, including Management Science, the Strategic Management Journal, Harvard Business Review, Organization Science, etc. and has contributed to many books on competitive strategy.
He has consulted on major strategic problems of corporate and industry restructuring and worked with a variety of corporations, including Unilever, PriceWaterhouseCoopers, Daimler-Chrysler, RollsRoyce, Thomson Travel Group, Exxon, Novo-Nordisk Lufthansa, Whirlpool, IBM, Expedia, Banque de France, McKinsey, Starwood, Shell, ING, Aktiva, Bayer, Nordea, World Economic Forum, IBM, KGL Kuwait, Dong Energy Wind Power, Mars, etc.
He won 6 times the „Best Teaching Award“ in the MBA Insead Programme and is the Founder and Director of the long running Competitive Strategy executive program at INSEAD in Fontainebleau and Singapore. Bestselling author from the period 1975-2014, The Case Center: Sept 2014.