Competitive Strategy

  • The three-day very intensive program with INSEAD professor of Strategic Management
  • Program will provide models and tools as well as best practice to help you think through your strategy challenges
  • Cases will address strategic issues in traditional and digital industries, consumer and manufacturing settings, and local vs global competition
29–31 May 2019
Vilnius

The three-day very intensive Competitive Strategy program with INSEAD professor Karel Cool. INSEAD is one of the world's leading and largest graduate business schools, which has been recognised as one of the world's TOP 3 business schools by Financial Times (Global MBA Ranking).

Managers are facing a bewildering number of strategy challenges, including restructuring of markets, disruption of business models, new low-cost players, an accelerating pace of technology change and digitization, the entry of AI-driven players, etc.  At the same time, companies that are able to harness and use these challenges to their advantage can turn these into unprecedented growth and profit opportunities. 

Benefits

The three-day very intensive Competitive Strategy program will provide models and tools as well as best practice to help you think through your strategy challenges and articulate the strategy for your business. Using lectures, cases and group discussions, we will discuss models and tools regarding:

  • Assessing the long-term profit potential of market opportunities
  • Constructing and leveraging competitive advantage to support your strategic vision
  • Innovating customer value propositions
  • Understanding the competitive rules in platforms and eco-systems
  • Reaching critical mass in winner-take-all markets

Cases will address strategic issues in traditional and digital industries, consumer and manufacturing settings, and local vs global competition.

Who will benefit

  • Executives with profit and loss responsibility
  • Managers who will become responsible for a geographic or product market and who need to think strategically about competitive positioning
  • Analysts who want to hone their skills on how to assess the strategy potential of firms
  • Consultants who want to sharpen their insights in competitive strategy analysis
  • Executive teams that need to craft a strategy for their businesses

There will be no more than 30 people in the group.

Karel Cool

Professor of Strategic Management at INSEAD. Karel Cool's research, teaching and consulting focus on problems of industry dynamics and competitive strategy. He has published in many journals, including Management Science, the Strategic Management Journal, Harvard Business Review, Organization Science, etc. and has contributed to many books on competitive strategy.

He has consulted on major strategic problems of corporate and industry restructuring and worked with a variety of corporations, including Unilever, PriceWaterhouseCoopers, Daimler-Chrysler, RollsRoyce, Thomson Travel Group, Exxon, Novo-Nordisk Lufthansa, Whirlpool, IBM, Expedia, Banque de France, McKinsey, Starwood, Shell, ING, Aktiva, Bayer, Nordea, World Economic Forum, IBM, KGL Kuwait, Dong Energy Wind Power, Mars, etc.

He won 6 times the „Best Teaching Award“ in the MBA Insead Programme and is the Founder and Director of the long running Competitive Strategy executive program at INSEAD in Fontainebleau and Singapore. Bestselling author from the period 1975-2014, The Case Center: Sept 2014.

Programa

Day 1 – am

  • Assessing the long-term profit potential of market opportunities
  • Understanding the difference between industries and ecosystems
  • Predicting profit dynamics in industries and supply chains
Day 1 – pm

  • Identifying your competitive advantages and disadvantages
  • Understanding the cost and time-based drivers of competitive advantage
  • Constructing and prolonging competitive advantage
Day 2 – am

  • Measuring the value in customer value propositions
  • Crafting strategies for innovating customer value
  • Determining the competitive sustainability of value propositions
Day 2 – pm

  • Integrating industry, competitive advantage and customer analysis
  • Understanding the shareholder impact of strategy choices
  • Conducting a strategy analysis: process and outcomes
Day 3 – am

  • Understanding the critical mass dynamic in markets
  • Reaching critical mass in winner take-all (most)-battles and ecosystems
  • Assessing options when critical mass is not reached
Day 3 – pm

  • Understanding substitution, disruption and industry convergence dynamics
  • Assessing when to fight or leverage market disruption
  • Building an eco-system strategy

Kaina

Dalyvio mokestis 05 29 – 31

3136 Eur

+ PVM Įprasta kaina 3920 Eur

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